• Visual Graphics: Visual graphics are the most prominent and eye-catching part of any sign. This includes the use of images, logos, symbols, colors, fonts, and other design elements that convey the intended message and capture the viewer's attention. Effective visual graphics are essential for communicating the sign's purpose and brand identity.

  • Text and Copy: Text and copy refer to the written or textual elements on a sign. This includes any written information, slogans, messages, or instructions. The choice of fonts, font sizes, and text colors is crucial for readability and conveying the desired messageclearly.

  • Mounting and Structure: The mounting and structure of a sign determine how and where it is displayed. This component includes the physical aspects of the sign, such as the material it's made from (e.g., metal, wood, plastic), its shape, size, and how it is affixed or installed (e.g., on a wall, as a freestanding sign, on a pole, as a banner). The durability and stability of the mounting and structure are important considerations for outdoor signs.

  • Illumination and Lighting: Some signs are designed to be visible at night or in low-light conditions. Illumination and lighting components, such as LED lights, neon tubing, or backlit panels, can be integrated into the sign to enhance visibility and make it stand out during nighttime or in dimly lit environments.